Using only the finest ingredients, it's signature smoothness and distinct character are the result of an extraordinary passion for spirit making and an unparalleled commitment to the highest possible quality.

Genuine Kentucky bourbon & premium cola blended just right.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels, Jack Daniel's Tennessee Whiskey doesn't follow a calendar - it's only ready when tasters say it is. Judged by the way it looks, by its aroma and of course, by the way it tastes. It's how Jack Daniel himself did it over a century ago. And how it's still done today.